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Senior Product Designer · Petah Tikva, Israel

Translating complex B2B systems into self-service experiences that scale.

B2B SaaS · InsurTech / FinTech · AI-native Design Systems
About

Designing systems
that think

I'm a Senior Product Designer with 9+ years owning end-to-end design for complex B2B SaaS products. At Kissterra, deeply embedded IC building MarketingOS — a customer acquisition intelligence platform for top U.S. insurance carriers. No dedicated UX team.

I don't just design interfaces. I translate non-linear algorithms, data-heavy workflows, and complex business logic into intuitive, self-service UX that drives measurable outcomes.

Most recently: built a design system that evolved to support AI-agent-driven development — embedding component docs in Figma and the codebase so agents implement correctly on the first pass.

This site is vibe-coded. That's intentional.

9+
Years in
Product Design
7%
MoM growth in
policy binds
$30M
Monthly media
investment at scale
2
Design systems
built from scratch
Narrative 01
Complex Domain Ownership — from messy algorithms to self-service UX
Narrative 02
Design System for AI Agents — context layer, not just components
Narrative 03
AI Product Design — trust, explainability, human-in-the-loop

Selected Work at Kissterra

05 cases
MarketingOS Platform
$8M → $30M+
Platform media scaled
AI Systems