Translating complex B2B systems into self-service experiences that scale.
I'm a Senior Product Designer with 9+ years owning end-to-end design for complex B2B SaaS products. At Kissterra, deeply embedded IC building MarketingOS — a customer acquisition intelligence platform for top U.S. insurance carriers. No dedicated UX team.
I don't just design interfaces. I translate non-linear algorithms, data-heavy workflows, and complex business logic into intuitive, self-service UX that drives measurable outcomes.
Most recently: built a design system that evolved to support AI-agent-driven development — embedding component docs in Figma and the codebase so agents implement correctly on the first pass.
This site is vibe-coded. That's intentional.